My previous writing about home based jobs gave details about the ways that you can earn extra money from home. And I have written extensively about data entry jobs if you prefer the easy way to earn cash online.
Now we are focusing on website content writing. If you think that you can write, this could be a great way for you to earn extra income from home.
There’s more money to be made for less effort
That’s because a website content writer will earn you from $20 to $100 or even more for a website content, which is a write up of about 400 to 700 words. If you want to get a picture of how long is 400 words, take this article that you are reading right now. When I finish this sentence, this is now a hundred forty three word article. And I have just written my introduction.
There is a never ending demand for writing web content, especially for seo content writing
People are on the Internet most of the time. And businesses know that they have to make their presence online to stay in the business. So they decided to put up a website. Search engines like Google and Yahoo demand that they keep their websites updated to get their site listed on the search results. These business minded people has a business to take care of and definitely not writers. And even if they can write, they just don’t have the time to provide contents to their websites. So for that reason, the demand for website content writer will continue to grow.
Now, you must have noticed SEO content writing: we’ll go to that in a bit. Let’s talk first about the nitty gritty of content writing.
I believe that by now, you already know what kind of job this is. Website content writing is simply providing relevant text content to a website. Most of what a content writer does is to produce an article about the product or service that the website is endorsing selling. Easy, right?
Guidelines on Writing Web Content
An average web reader does not read complete sentences or much more, a paragraph. On the back of a web reader’s mind is the fact that the Internet has boundless information about what they are searching for. As a result, once they get bored they know that it only takes a few clicks to get to another website.
· People read 25% more slowly over the Internet than on a printed material as reading from the computer tires the eyes. Website content should be 50% shorter than on print.
· Web readers scan text rather than read word per word. So, highlighted text and bullet lists are the most effective method of engaging your reader.
· Web readers are not patient enough to get the information they need, more so, to scroll through the masses of text. A web content writer has to make sure that she only has 10 seconds to grab the attention of the visitor and 55 seconds to develop an understanding of the topic.
Write in a conversational manner
Use “you”, “I”, and “me”. And it’s alright to start your sentence with the words “but” and “and” because that’s how we normally converse. In writing web content, you can ignore what you may have learned about writing back in grade school.
There’s been a study in neuroscience that conversational writing causes a reader’s brain to wake up and pay attention. Even if your reader is just reading a text, the brain thinks it is in a real conversation. You can read about this on eLearning and the Science of Instruction where the result of their research shows that the brain pays attention to conversations and improves one’s ability to remember the topic.
Highlight the main points in the beginning
You need to get the most important part of your website content in the beginning and have it highlighted. If you grab their attention right away by making your introduction interesting, they will continue to read. If your reader gets distracted after a few paragraphs, you have at least conveyed the most important message.
The good news is: you never need to write lengthy website content
Web readers avoid information overload. From their workload, with emails in their inbox, and several documents to read, they just don’t want to spend their time reading something that they may not find useful.
· Give your information in bite-size chunks which are definitely easy to digest
· Use 2 to 3 sentences to explain every topic and keep your sentences short.
· To help them easily find the information they want, use meaningful headlines and sub-headlines.
That was my 792nd word for this website content. My next post will cover the following topic:
- SEO content writing
- How should you be paid for writing web content and where to find legitimate freelance writing opportunities
So if you haven’t done so, bookmark this page.